What is a Hammam towel?

A: A Hammam towel, also known as a fouta or Turkish towel, is a lightweight, flat-woven cotton towel traditionally used in Turkish baths. It’s thinner than a terry towel, but just as absorbent, making it perfect for the bathroom, beach, gym, or travel.

Q: How absorbent are Hammam towels?

A: Despite being thinner and lighter than standard towels, Hammam towels are highly absorbent and quick-drying. They wick away moisture efficiently while remaining breathable and soft.

Q: What are the benefits of organic cotton Hammam towels?

A: Organic cotton is grown without harmful pesticides or chemicals, making it more sustainable and gentle on your skin. It also creates a naturally soft, durable, and eco-friendly fabric.

Q: How do I care for a Hammam towel?

A: Wash your Hammam towel at 30–40°C with similar colours. Avoid fabric softeners, as they can reduce absorbency. Tumble dry on low or air dry — they’ll become softer and more absorbent with each wash.

Q: Can Hammam towels be used for more than drying?

A: Yes! They are multi-functional. Use them as a beach wrap, sarong, shawl, yoga mat cover, lightweight blanket, or stylish throw for your home.

Q: Are Hammam towels suitable for travel?

A: Absolutely. Their compact size and lightweight design make them perfect for suitcases and hand luggage. They take up much less space than regular towels and dry quickly, so they’re always ready to reuse.

Hammam towels can also be known as a peshtemal or fouta. Traditionally these towels were designed to be used in the humid and steamy conditions of a Turkish bath; made with a thick jacquard weave they are gentle on the skin with and offer a dense and highly absorbent texture.

Soft, flexible, comfortable, quick-drying, space-saving.... these really are little smile creating luxuries that can be used from gym to beach, shower to bedroom, for home decor and more.