Apimani have built a brand rooted in values: creating clever, beautiful products that serve you and care for the planet with the mission to rethink everyday essentials in ways that are kinder, smarter, and more beautiful.
Their Story
The journey began in 2016, when Alexis and Thomas, working in tech, realised the status quo wasn’t enough. They craved a way to make consumption more mindful and meaningful. Over conversations, sketches and prototypes, the idea took shape: small, daily habits reimagined to have a positive impact.
From that spark came the first product — a wood-based toothbrush with interchangeable heads. Launching via crowdfunding campaign they were humbled when we surpassed our goals by thousands of percent. That momentum showed the path forward: localisation, transparency, and relentless improvement.
Core Values
-
Optimism — We lead with possibility, not fear. We believe big changes start small, and that creativity thrives in a positive spirit.
-
Integrity — We value honesty and transparency. We don’t claim perfection, but we commit to get better.
-
Ingenuity — We love solutions, not gimmicks. From materials to manufacturing, we challenge assumptions to find smarter paths.
-
Proximity — We prioritise closeness — to people, places, and processes. We aim to manufacture locally or regionally when possible, and maintain open relationships with suppliers and customers alike.
-
Simplicity & Care — Our products are designed to do more, with less — fewer steps, cleaner materials, clearer impact.
Commitments
-
European & Local Manufacturing — A significant share of our production takes place in Europe, with as much made in France (or UK/EU) as we can responsibly manage.
-
Sane & Sensible Products — We choose materials and formulas that are kind to users and the environment.
-
Open Communication — We respond quickly, admit when there are trade-offs, and share our progress transparently.