Savon de Marseille Specialists - Since 2012

Proper Soap - Packed and Dispatched from North Yorkshire

For Washing, Laundry & Cleaning
BEECHWOOD WALL ARMS

For generations French children grew up using solid soap was simply on a rotating wall holder where air could circulate and the bar could dry naturally between uses.

Apimani continues this practical tradition in contemporary form. Crafted in the Loire region of France, these rotating wall soap holders combine a stainless steel stem with a beechwood base sourced from responsibly managed French forests.

Designed to hold traditional Marseille, Aleppo and vegetable oil soaps, they keep the bar suspended, dry and ready for use — exactly as proper soap was intended to be stored.

Soap softens when it cannot dry between uses.

  • A Practical French Design

    The rotating wall soap holder first appeared in French schools and workshops during the mid-20th century. Its purpose was entirely practical: to keep soap clean, visible and ready for use without sitting in water.

    By suspending the soap on a stainless steel stem, the bar dries evenly on all sides. This prevents the softening and waste that often occurs when soap is left in a dish.

    Today the design remains one of the most efficient ways to store solid soap in bathrooms, kitchens and utility spaces.

  • Designed for Proper Soap

    Traditional vegetable oil soaps — such as Savon de Marseille, Aleppo soap and other solid bars — perform best when allowed to dry between uses.

    The rotating holder supports this natural cycle. The soap remains aerated, drains freely and stays firm for longer, helping each bar last significantly longer than when stored flat.

    For households choosing solid soap as a durable alternative to liquid cleansers, the rotating holder is a practical companion.

  • Made in France

    Apimani manufactures and assembles these holders in the Pays de la Loire region of western France.

    The base is shaped from French beechwood sourced from sustainably managed forests, while the rotating stem is formed from stainless steel designed to withstand daily humidity and use.

    Simple, robust and quietly ingenious, the rotating soap holder remains one of the most elegant solutions ever designed for storing solid soap.

Proper soap, since 2012
Packed and dispatched from North Yorkshire.