There’s a quiet kind of beauty in French design — the kind that values simplicity, craftsmanship, and integrity.
Now, Apimani, the modern French eco-brand redefining daily essentials, is available via French Soaps in the UK.
Born in France and guided by their parent company Sementis, Apimani creates elegant, sustainable products for the bathroom and beyond — from refillable beechwood toothbrushes and organic toothpaste tablets to magnetic wall arms and soap holders.
Each piece is made to last, to function beautifully, and to help you make sustainability second nature.
A Brand Rooted in Values
Apimani have built a brand rooted in values: creating clever, beautiful products that serve you and care for the planet, with the mission to rethink everyday essentials in ways that are kinder, smarter, and more beautiful.
Their Story
The journey began in 2016, when Alexis and Thomas, both working in tech, realised that the status quo simply wasn’t enough. They wanted to make consumption more mindful and meaningful. Over late-night conversations, sketches, and prototypes, an idea took shape — small, daily habits reimagined to have a positive impact.
From that spark came their first innovation: a wood-based toothbrush with interchangeable heads. Launching via crowdfunding, the project resonated deeply, surpassing its goal by thousands of percent. That early success became a foundation — proving that design, purpose, and environmental care can co-exist beautifully.
Their path since has been clear: localisation, transparency, and relentless improvement.
Core Values
Optimism — Big changes start small. Apimani lead with creativity and possibility, showing how everyday actions can shape a better world.
Integrity — They value honesty and transparency, committing to continual improvement rather than claiming perfection.
Ingenuity — From materials to manufacturing, Apimani challenges convention, designing smarter, not louder.
Proximity — They stay close — to people, to production, and to purpose. By manufacturing in Occitanie and Pays de la Loire, they reduce distance, emissions, and disconnection.
Simplicity & Care — Every product is designed to do more with less — cleaner ingredients, fewer components, and a clearer impact.
Commitments That Matter
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European & Local Manufacturing – A significant share of Apimani’s production happens in France and neighbouring EU regions, supporting responsible jobs and low-carbon logistics.
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Sane & Sensible Products – Every formula and material is chosen with both human health and environmental balance in mind.
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Open Communication – Apimani share their progress transparently, acknowledging trade-offs and continuously improving.
Sustainable Design in Motion
Apimani’s products are where beauty meets responsibility. Each item is designed for longevity, repairability, and minimal impact.
Beechwood Wall Arms & Magnetic Holders
Carved from FSC-certified French beechwood, these elegant wall arms and magnetic holders keep solid soaps or shampoo bars dry and within easy reach — no plastic trays, no waste, no clutter.
La Maline Refillable Toothbrush
Crafted from French beechwood with a replaceable head, this award-winning design reduces plastic waste by up to 90%. The ergonomic handle lasts for years; only the brush head is replaced.
Natural Toothpaste Tablets
Apimani’s COSMOS Organic certified toothpaste tablets replace single-use plastic tubes with sleek aluminium tins and biodegradable refill pouches. Available in mint, lemon, and strawberry, they deliver effective oral care with natural fluoride and xylitol — for fresh breath, strong enamel, and zero waste.
Sustainability at the Heart
Every Apimani product embodies the brand’s core sustainable principles:
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Made in France & Europe — Supporting short supply chains and local jobs.
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Natural Ingredients & FSC Wood — Using only responsibly sourced, renewable materials.
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Zero Waste Design — Refillable tins, solid formats, and recyclable packaging.
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Biodegradable Formulas — Safe for people and waterways alike.
Apimani’s approach to sustainability is not about perfection — it’s about progress through design. Each toothbrush, tablet, and wall mount is a step towards a world where quality and conscience go hand in hand.
Apimani represents a new generation of French brands — optimistic, transparent, and truly sustainable.
Their products are made to fit your life beautifully — compact, tactile, and designed to last.
Whether you’re transforming your bathroom into a zero-waste space or simply choosing better, Apimani brings Provençal craftsmanship, European responsibility, and modern design together in perfect harmony.
Explore the Apimani Range
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Refillable Beechwood Toothbrushes & Heads
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Magnetic Wall Arms & Holders for Solid Soaps
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Natural Toothpaste Tablets (Mint, Lemon & Strawberry)
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Solid Soaps & Shampoo Bars
Each product is proof that small shifts can make a big difference — for you, and for the planet.