Sardo Sardine Soap

What is the Marseille Sardine? 🐟



The Marseille sardine is more than just a small fish — it's a symbol of local identity, humor, and history in the port city of Marseille, France. Its importance is cultural, economic, and folkloric.



What Is the Marseille Sardine?


The term typically refers to the sardines fished off the Mediterranean coast near Marseille, a city long known for its fishing industry and maritime traditions. Sardines have been an everyday staple in Provençal cuisine and a key part of the city’s seafood economy for centuries.



But the sardine's fame in Marseille goes beyond what's served on the plate…


The Famous “Sardine That Blocked the Port”


One of Marseille’s most beloved urban legends is the “sardine that blocked the port of Marseille.”

 What really happened?


In 1775, a French ship called La Sartine was carrying prisoners back from India. It was accidentally fired upon by a French fort and damaged. When the ship limped into Marseille’s harbor, it blocked the port temporarily.


But over time, the ship’s name — La Sartine — was misheard or joked about as “la sardine”, leading to the humorous claim that a sardine had blocked the entire harbor.


This story became a running joke and symbol of Marseillais exaggeration, often used to poke fun at how people from Marseille supposedly embellish their tales.


“La sardine qui a bouché le port de Marseille”
(The sardine that blocked the port of Marseille)

Importance of the Marseille Sardine Today

1. Culinary Heritage


Marseille sardines are a beloved ingredient in Provençal cooking — often grilled, preserved in olive oil, or served with crusty bread and aioli.

2. Art & Pop Culture


You’ll find sardines in art, posters, decorative tins, soaps, and souvenirs all over Marseille. It’s part of the visual and commercial identity of the city.

3. Tourism & Branding


From sardine-shaped soaps to cheeky postcards, the sardine has become a playful mascot of local pride and a popular symbol for tourists.

4. The calligraphy design

Sardo is the contemporary Marseille artist that created the whimsical and wildly popular “Sardine of Marseille” character. 

About Sardo Marsinho

  • Born and raised in Marseille, Sardo (also spelled Sardo Marsiho) grew up near the Old Port, drawing and sketching from early childhood. 

  • His defining moment came in Montreal, where he transformed the word “Marseille” into a fish-like doodle. That initial sardine sketch went on to become the first iteration of his signature work: the “Sardine of Marseille,” showcasing Marseille’s name as skeletal lettering within a stylized sardine body .

  • Since then, Sardo has developed the sardine motif into a larger-than-life public sculpture, including a colossal 30-meter-long sardine atop a residential building near Boulevard Tellène in Marseille.

Why Sardo’s Sardine Matters

Element Significance

Local Legend Draws from the historical “SarTine” story of a ship blocking Marseille’s port
Visual Identity Merges the city’s name with a sardine’s skeleton in stylized art
Public Sculpture The giant sardine installed in 2021 became a landmark and creative statement
Local Engagement Public art that embodies and promotes Marseille’s spirit and storytelling

In short, Sardo Marsinho is the creative mind behind Marseille’s beloved sardine icon—a symbol turned artistic expression that celebrates the city’s history and culture in colorful, accessible, and unforgettable ways.

 What About Sardine-Shaped Soap?


If you’ve seen sardine soap tins or sardine-themed packaging in Provence, it’s a whimsical nod to this local legend and cultural emblem

The Fer a Cheval x Sardo Marseille Sardine Soap is a fun, giftable and useable soap on a rope!



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