Fragrance used in four ways

Fragrance behaves differently depending on how it is used.

In this range it is applied in four distinct ways:

• Air — candles and room sprays scent the room
  
• Fabric — linen mist refreshes textiles across the home
  
• Wash — laundry fragrance carries scent through fibres
  
• Skin — liquid soaps and creams bring it into daily use
  

Each has a different role, allowing fragrance to be controlled rather than intensified.

Patented odour-neutralising technology

Across the range, selected formulations use a patented odour-neutralising technology designed to act on everyday odours rather than simply covering them.

Tested against common sources including cooking, tobacco, pets and body odour, it reduces interference so fragrance remains clear and more perceptible in real use.

This is not standard across home fragrance and changes how the products perform

Built for daily use and proper formulation
This is not an occasional fragrance range.

Liquid soaps and body creams are used repeatedly throughout the day, making them the most consistent point of contact with the fragrance. Laundry fragrance and linen mist carry scent through fabrics, while candles and room sprays adjust the atmosphere when needed.

Formulations are built for this level of use. Liquid soaps are based on vegetable oil Marseille soap, and body creams are composed of a minimum of 95% ingredients of natural origin, using plant oils such as sunflower, almond and jojoba to support skin comfort after washing.

Each element is included for function — cleansing, scent or skin support — and designed to be used regularly, not occasionally.

For a practical explanation of how each format works, see How Home Fragrance Works.